As part of WMATA’s ongoing efforts to increase ridership, a campaign was developed to encourage travelers to use Metro when visiting the DC region, while also elevating the brand image. Below is a concept mobile app, targeted not only visitors looking to explore iconic National landmarks but also those seeking an authentic local experience—appealing to couples, business travelers, and millennial weekend explorers.

I designed the app with a contemporary and authentic feel, ensuring it was both modern and bold. The visual direction was inspired by Metro’s existing brand but aimed to elevate it with neon and bright color schemes, featuring hot green and orange hues for a fresh and dynamic look. The app was designed to be intuitive, easily informing users whether a location is accessible via Metro, and offering alternative transportation options when necessary. The core message was simple: If it’s worth doing, it’s on Metro.