In 2021, Peraton was the biggest defense technology company that nobody had heard of. Through major business development wins and frequent acquisitions, the company was rapidly expanding—but its most visible public-facing asset, its website, no longer reflected its evolved brand, continued growth, and sophisticated capabilities. 

I was the lead designer as part of the WHITE64 team, whose selected design was chosen to bring Peraton’s brand to life with a new enterprise website that embodied its ethos, ambition, and impact across key markets and capabilities. The goal? To position Peraton as a powerful yet unseen force behind missions of consequence.

By 2022, our partnership had expanded to support Peraton’s brand awareness through a fully integrated campaign targeting key stakeholders and the general public. Our mission was to expose the invisible war happening on the digital battlefield—translating complex government jargon into precise, compelling messages that made Peraton’s impact unmistakable.

To bring this concept to life, I developed the creative direction, centering the campaign around a female protagonist representing prospective customers, decision-makers, and influencers in the D.C. and national security space. Through her, we projected the fears and challenges of modern threats, paired with a powerful voiceover that delivered the message: "The Invisible War." This approach underscored Peraton’s critical role in protecting American security and prosperity—reinforcing what’s at stake for everyone, every day.

I led the design and execution of a fully integrated, multi-channel campaign, collaborating with our creative team to develop targeted digital, print, and out-of-home assets. Each element drove traffic to a dedicated campaign landing page within the Peraton website, allowing audiences to explore how Peraton is actively fighting this invisible war.